{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While most luxury brands drive exposure through social media marketing, celebrity collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and does not provide celebrities free bags.|Hermès'